Exhibition Stands
“We Are the Far East” stand
The Far East stand worked at Russia Expo, the international exhibition-forum at VDNKh — in the regions pavilion, where every territory presents itself side by side with its neighbours.
VenueRussia Expo, VDNKh, Regions Pavilion, Moscow
Scroll→
In that setting the content works on recognition: in the short time a visitor spends at the stand, they need to grasp the character and the face of the Russian Far East. Multimedia gives the region a visual voice among dozens of other stands — a ring-shaped LED compass above the reception, winter panoramas, an interactive route map across the country and a Far East quest.
For a territory this large it is also a question of representation: one stand has to hold an enormous region and present it as a whole, without reducing it to a set of generic shots.
What HALO didMultimedia content created for the stand: the ring-shaped LED compass above the reception, winter panoramas, the interactive route map and the Far East quest visuals.
ScaleRussia Expo, VDNKh, regions pavilion. Multimedia content for the “We Are the Far East” stand.
