Elga stand at EEF-2025

The Elga stand at the Eastern Economic Forum needed content that worked across several zones at once and held attention without special glasses.

HALO built multi-zone CG content matched to the stand's layout.

The core trick is the Naked Eye effect — the image reads as volumetric to the naked eye, no 3D glasses or extra hardware required. For an exhibition stand that's a practical choice: a visitor gets the pseudo-3D depth just by walking past the screen, nothing to hand out or explain. Content was built to the stand's specific geometry so each zone contributed to one picture instead of running on its own — which raises the production bar, since every zone has to be built to its own surface and then locked into one shared rhythm.

The scope covered creative concept, CG content, sound and light, and the interactive software — both the content and how it's split across zones and run on-site. The multi-zone Naked Eye setup gives the stand depth without a technical barrier for the viewer, which matters for the volume of foot traffic at a major economic forum.