Chelyabinsk Region stand at SPIEF-2025

SPIEF is where Russian regions pitch themselves to federal leadership and investors, and the Chelyabinsk Region stand at SPIEF-2025 had to do exactly that.

The regional government presented the region through the stand's multimedia zone. HALO built the CG content for it — content assembled for a multi-surface configuration and finished to match the stand's exact geometry.

The scope covered creative concept, CG content, sound and light, and the interactive software running it on-site — both what's on screen and how it's controlled.

A government stand at a forum this size comes with its own bar: content built for an official space where a region represents itself at federal level has to read fast and clean. Regions compete hard for attention in a packed SPIEF program, and the visual side of a stand often decides whether a visitor stops. For Chelyabinsk Region, the multimedia became the face of the region in that flow of forum guests.